“Hello, may I speak with … (insert random generic business title here).” 

Do you hate it when you need to talk to someone at a business, but do not know a name to request? When this happens, we often insert a random generic business title, hoping to speak with someone who can help us. It is so much nicer when we know the name of someone who can help us, regardless of our need, they will find a way or direct us to the way. That business is taking it personal. That is the business we don’t hesitate to call or email, knowing we will be helped.

We currently have many Verizon Wireless lines. We use a store located in Warsaw, IN. This particular store has many personable sales professionals. I know what you are thinking, of course they are personal, they want to sell you something. We have been using them for a long enough period of time and with enough lines, they are not in it just to sell to us anymore. We know two of them by name and never hesitate to speak with one. While listening to a local radio station one day, I smiled as the DJ referenced one of them repeatedly. The station sat up shop that afternoon at the Verizon Wireless store in Warsaw telling everyone listening to go in and talk to Anthony. Familiarity with Anthony, made me want to go in and have him sell me something or tell me more about the services and products we were receiving. Matt has eased us into purchasing a couple new phones and a few more lines, a decision we feel we made with the assistance of a friend. This Michiana business is a prime example of a business making its customers feel like they have established a new friendship.

All businesses can learn a great lesson in taking it personal. Has yours?

I have decided to take Contract Coomer to a more personal level. So, the next time you call …
“Hello, may I speak with Brandy,” will be fantastic.

P.S. You can address your emails to ‘Brandy’ too.