While evaluating a site overhaul today, I noticed a link at the bottom of the site owner’s page directing visitors to the original site developer’s home page.  I nosed around the development company’s website for some time. At the bottom of their page I noticed a large array of social media buttons.

The social media mindset is at the forefront of every developer’s mind. Everyone has it, uses it and wants more of it. Social media is a common avenue businesses are utilizing as an inexpensive networking phenomenon.

Is it possible for a business to overload with social media? I believe the answer is yes.

Back to the nosing around I was doing this afternoon…
This particular development company has 13 social media buttons on their website. Just today I retweeted a blog post originally written by Kristin Burnham titled 7 Tools to Better Manage Your Social Networks. It is obvious sights are being set on managing the social overload. It is becoming an overload. Can a business participating in 13 different social media sites still focus on the needs of its clients? Sure, if they have a staffed social media developer or are inactive on their networks. If neither is the case, perhaps they are spending to much time focusing on social media and not enough time on the actual service or work their business provides.

There are a few major social networking sites. A business or person participating in social media networks will typically be a part of one of the major networks. It is unlikely one is missing a potential client because they are not utilizing all of the social media hubs.

My advice: Pick a few social media sites and you will be just fine.