Landing page conversion rates are of major concern to web designers and developers. Tim Ash wrote an article addressing this concern in the February issue of Website Magazine. This last October I was quite excited to receive an invite to attend and speak at their Networking Event. Website Magazine is a Midwest based company as well. Their articles are a necessary read for those of us continuing in our thirst for the latest web news. Below I am providing a few brief notes I compiled from the article, but I urge you to read the article in its entirety.

Things to avoid when designing a landing page:

• Dark and dramatic color themes, especially avoid  in large sections
• Strangely placed texts and headlines, especially enveloped in enormous fonts and text effects
• Unnecessary effects and garnishes
• Intrusive video, animation and motion

-    (Ash, 2010) -  {View Online Article}

To sum up the article…Keep your landing pages clean, simple and to the point.

Reference:

Ash, T. (2010, February). Keep Your Graphic Designer on a Short leash to Increase Conversion Rates. Website Magazine, 18-19.