There are many theories regarding color and its psychological portrayal. Studies suggest websites may be creating a particular business image just by the colors being used on the website.  When searching through various psychological color opinions I chuckled realizing these opinions vastly vary.  For instance, I noticed one expert noted black as being evil and mysterious, another noted its meaning as submissive, and another states black  is an authoritative color.  Reality is that people interpret color differently, a person’s mood interprets color differently.  A website may be cheery and pleasant, but to a person in an unpleasant mood that cheery website becomes irritating, possibly nauseating. So what is one to do?

I believe it is an anything goes colored web world. Scour the best of websites and you will notice some are simply colored while others are color blasted. There are important things to remember with web design that apply to ALL web design including color.

Remembering the three Cs can help you stay on the right colored track.

• Content
• Contrast
• Consistency

Web designers are professionally trained to aid a business in choosing the best color, style and theme to suit website needs, but it is important to communicate your thoughts as to how you wish to portray your business.